NOW Foods - Organic Matcha Green Tea Powder - 85g

Product Overview

NOW Foods Organic Matcha Green Tea Powder is an organic matcha powder from Japan, finely ground and packaged in a convenient 85 gram jar. Matcha is a traditional Japanese form of tea where the entire tea leaf is ground into a powder, differing from regular green tea where only the infusion is used. This means the body receives the whole leaf's content, providing a richer flavour and experience. NOW Foods is a well-established American brand with over 50 years of experience in health foods, known for its focus on quality, purity, and sustainable production. Their matcha powder meets these high standards and offers an authentic taste of Japanese matcha with a mild, grassy character that invites both everyday enjoyment and rituals.

Active Ingredients 26 Science

Matcha consists of pulverised leaves from Camellia sinensis, meaning you consume the entire leaf content and thus receive a higher concentration of natural compounds. Prominent components include polyphenols, especially catechins, known antioxidants, as well as the amino acid L-theanine which contributes to a balanced mood in combination with the tea's natural caffeine. The vibrant green colour comes from chlorophyll, which is increased thanks to an ancient Japanese shading technique where tea bushes are protected from direct sunlight before harvest. This method enhances both flavour and the content of active substances.

Benefits 26 Uses

• A simple and tasty way to include green tea in your daily health routine.
• Suitable for those seeking a mild and steady energy boost without the intense effect of coffee.
• Excellent for mixing into hot drinks, smoothies, or even baked goods for extra flavour and nutrients.
• An organic and pure alternative for those wishing to avoid chemicals and additives in their tea.
• Can be used as part of relaxing rituals to create a calm moment during the day, for example as an afternoon tea.

Usage 26 Dosage

The recommended dosage is about 1 teaspoon (approximately 2 grams) per serving. The powder dissolves easily in warm, but not boiling, water or any milk- or plant-based drink. For a smooth and frothy consistency, you can whisk the powder with a traditional matcha whisk (chasen) or a small steel whisk. Matcha is versatile in its use and can be consumed at any time of day, but is especially appreciated in the morning or as a break in the afternoon. The product can also be combined with other supplements, such as adaptogens or vitamins, without issue.

Quality 26 Manufacturing

NOW Foods places great emphasis on organic cultivation and thorough quality controls. The matcha powder is certified organic and undergoes strict purity tests to ensure no unwanted substances or contaminants remain. Manufacturing takes place under controlled conditions to preserve the raw material's natural properties and flavour. The packaging is airtight and protects against moisture and light, contributing to long shelf life and maintained quality. NOW Foods' philosophy is based on offering products that are safe, pure, and sustainable, with respect for both nature and the consumer.

Who is the product suitable for?

This organic matcha is an excellent choice for those who want a natural and flavourful tea without additives. Suitable for both beginners and experienced matcha enthusiasts, as well as individuals with an active lifestyle seeking an alternative to coffee. Matcha may be of interest to those looking for a mild caffeine source with a balanced effect. The product is suitable for adults of all ages but should be used with caution by pregnant and breastfeeding women in consultation with a doctor. No known allergens are present in the product, making it a safe choice for most.

Summary

NOW Foods Organic Matcha Green Tea Powder is an organic, carefully controlled matcha powder from Japan that offers an authentic taste experience in a practical package. With its pure content and mild flavour, it is perfect for those who want to include green tea in their daily routine in an easy way. The product is especially suitable for those who appreciate a balanced caffeine source and want to use matcha in both drinks and cooking. We recommend this matcha for anyone who values organic quality and genuine flavour in their tea.